5 Immutable Facts About Senator Clinton’s Song Contest.
Thursday, June 21st, 2007
1. I’m glad Bill became a politician rather than an actor
2. Johnny Sac put on some weight
3. Viral campaigns are generally targeted at “the youth” and “the youth” loves their pop-culture references
4. In November 2004 Esquire readers voted for both Hillary and Celine as “Most Annoying Woman”
5. Benadryl is a closet sponsor of the Hillary Clinton 2008 campaign
Truth be told I think that this contest was a patronizing Web 2.0 stunt. It created publicity but in the end failed to connect with the target demographic. This further showcased how out of touch Clinton is with young America. Bill’s 1992 campaign and subsequent Whitehouse was full of youth and vitality and was a natural part of that culture. The Clintons are now older and the twentysomethings of the 1992 campaign are now fast aging Gen Xers who listen to Celine Dion and have all but missed being engulfed by the culture of the Internet.

